The Intangible Harvest: How Branding, Not Just Marketing, Can Define Cannabis Industry Leaders
For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success.
Browsing: marketing
3 Brand Archetypes for Cannabis Businesses
Archetypes are merely a starting point, but they can help set the tone for your brand.
Connecting Beyond Boundaries: How Podcasting Can Help Marketers in the Cannabis Industry
Embracing podcasting as a marketing tool empowers cannabis companies
How Advertisers Are Building Up Their Cannabis Ad Budgets As Marijuana Regulations Loosen
This past 4/20, Gbemi Maiyegun was surprised to see just how many mainstream brands were celebrating with cannabis-friendly ads
The Holidays are Big for Cannabis — How Retailers can Succeed in ‘The Season of Green’
The holiday season is just as important for cannabis as it is for other areas of retail
The Next Wave of Cannabis Marketing and Advertising
Some may say that cannabis is a product that sells itself, but in America’s current green rush, things aren’t quite that simple.
5 Trends In Cannabis Marketing That Will Light Up In 2023, Per Industry Insiders
From celebrity endorsements to wellness-focused messaging, here are the marketing movements defining the future of cannabis.
Inside The Process To Legalize Recreational Cannabis In Germany
When the German government announced in late 2021 its plan to legalize recreational cannabis sales in Germany
The Rapidly Expanding Cannabis Industry Needs To Get Its Marketing Act Together
Just-released research spotlights a problem already familiar to cannabis companies:
5 Creative Marketing Ideas for Cannabis Businesses
Do you have a brand-new cannabis business but don’t know how to reach your target audience?
