3 Tips for Those Making the Jump Into the Cannabis Industry
When I started working in cannabis 20 years ago, we were a scrappy group of activists, doctors, patients, growers and policy wonks all out to free the plant.
Browsing: marketing
Women-Owned Cannabis Brand Comes To Washington; Khemia Wants To Preserve History
Khemia Manufacturing is an environmentally-conscious cannabis brand founded and led by women.
The Fashionification of Weed has Begun
The fashion and beauty industries are wasting no time getting in the game now that marijuana is legal in New York.
How Cannabis Brands Are Taking Consumer Sensory Experiences to the Next Level
As more consumers become familiar with cannabis as a lifestyle product, companies are taking a sensory-based approach to brand experiences.
Putting Their Money Where Their Mouths Are: Meet 6 Ladies Behind This Women-Only Cannabis Fund
As cannabis really penetrates the mainstream, an increasing number of highly skilled, intelligent people are getting into the industry.
Girl Scouts Set Up Cookie Stand Outside Marijuana Dispensary in Chicago
A group of smart cookies have cracked the code.
‘Wild West’: Marketing of Cannabis in Places Where It’s Outlawed is an Emerging ‘Gray Area’
The ad proclaims “Life is Better With Legal Cannabis.”
Cannabis Marketing Rules Still Hazy Post-Legalization
Despite strict rules limiting the promotion of now legal recreational pot now in effect, cannabis promotions continue to pop up amid loopholes and a lack of clarity on how the legislation’s grey areas should be applied.
Pot Producers Seek Ways to Promote Brands in Light of Federal Restrictions
‘We’re kind of doing it the old-fashioned Maritime way, which is storytelling’.
Cannabis Marketers Enjoy Summer of Schmooze Ahead of Legislative Crackdown
Pot companies exploit a once-in-a-lifetime marketing opportunity ahead of government restrictions.
