For cannabis companies, this revelation is not just an interesting statistic; it is a roadmap to success.
IN A WORLD increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry.
The shift in the American economy from the tangible — land, vehicles, factories — to the intangible — patents, copyrights and brands — reflects a broader transformation of market dynamics.
– Read the entire article at Rolling Stone.
