On a shelf between craft beer and kombucha, something else is showing up in more fridges, bar tabs and DoorDash carts: cannabis. Not flower, not gummies: drinks. Fizzy, fruit-forward, sometimes microdosed, sometimes not. Once confined to dispensaries and health stores, THC beverages are moving into everyday life, and fast.
Some brands promise a cleaner, hangover-free buzz. Others position themselves as functional, plant-based upgrades to wine or cocktails. But whatever the pitch, one thing is clear: cannabis drinks are no longer a novelty. They’re scaling, diversifying and, in some states, outselling more traditional cannabis products like edibles.
How Big Is The Cannabis Drinks Industry?
Retail data from Hoodie Analytics, which tracks licensed cannabis dispensaries, shows a beverage market maturing quickly, especially at the high-dose end. From March 2024 through March 2025, ready-to-drink drinks containing 100 milligrams of THC generated $141 million in U.S. dispensary sales, compared to $20.7 million for 10-milligram drinks and $8 million for 25-milligram formats. Top-selling flavors included lemonade, root beer and orange, with brands like Keef, Uncle Arnie’s and Ray’s Lemonade leading in overall velocity. Notably, these figures do not include hemp-derived beverage sales through general retail channels.
The broader global category is growing as well. According to Grandview Research, the THC seltzer market was valued at $344.7 million in 2023 and is projected to surpass $2.6 billion by 2030.
Read the full article at Forbes
