In select studies, celebrity endorsements have produced an average 4% sales increase. At this time, it appears that isn’t the case in the US cannabis market.
Snoop Dog may have invested in Canada’s burgeoning legal marijuana market, but you won’t see the American rapper posing in front of a local store with a joint in hand anytime soon.
KISS bass player Gene Simmons says he’s never smoked a joint in his life, but he’s now the global ambassador for a company that’s gearing up to sell recreational pot to Canadians.
The Sensible BC campaign has been getting some of the amazing media coverage over the past few weeks!
This month alone, Sensible BC has been covered in over 40 newspaper articles, as well as many stories on the radio and TV.
We've even been covered in newspapers in Norwegian and Chinese!
You can see most of our media coverage at http://SensibleBC.ca/news
All of the stories have been supportive and friendly to our campaign. Indeed, we've had several high-profile endorsements!
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