Rock Stars, Actors Getting in on Canada’s Race to Legal Weed

KISS bass player Gene Simmons says he’s never smoked a joint in his life, but he’s now the global ambassador for a company that’s gearing up to sell recreational pot to Canadians.

In fact, the 68-year-old rock star is the CEO at Vancouver-based Invictus MD Strategies Corp.

That’s “chief evangelist officer,” the title Simmons gained in a multimillion-dollar deal with the company.

Simmons, famous on stage for his demon makeup, large tongue and fire-spitting, will put his “branding and merchandising genius” to work on behalf of Invictus, the company says.

– Read the entire article at Ottawa Citizen.