Browsing: brand

In today’s marketing landscape, it isn’t enough to put out a few ads and hope that they encourage customers to come try your products. Modern customers are media-savvy, and don’t respond well to hard sells. In order to effectively engage with consumer bases, brands need to emotionally connect with them to promote sales and encourageRead More

Supplying marijuana for medicinal use is already a well-established industry in Canada. Now, as recreational use of marijuana becomes legal in more U.S. jurisdictions, major money and marketers are getting behind some of the emerging marijuana brands.