New data reveals significant growth in cannabis sales during key shopping days, particularly Green Wednesday (the day before Thanksgiving) and the entire holiday week in general.
According to Jane Technologies, sales on Green Wednesday 2023 were 90.5% higher than the previous three Wednesdays.
This surge in sales also marked an 18.1% increase over Green Wednesday 2022.
Even when adjusting for growth in the marijuana market, Jane estimates sales were still up by 11.4% year-over-year, highlighting how consumer demand for cannabis products on this day continues to rise.
Shoppers tend to stock up before traveling for the long holiday weekend, and Green Wednesday has become an essential part of their purchasing habits.
Read the full article at MJBizDaily
