The innovative cannabis industry conference Hall of Flowers prepares for its Santa Rosa, California, event on September 22 and 23, 2021. It’s the first large-scale, in-person conference for the industry since the pandemic began in 2020. With it, cannabis industry insider attendees can expect outdoor activations, close to 300 exhibitors, and plenty of California cannabis worth showing off.
How many people is Hall of Flowers expecting for its redemption song? “3,500 – 4,000 attendees,” says Hall of Flowers Marketing lead Chris Gonzalez. “I feel like the energy is high and the industry is excited to all gather together again. Although we had very successful virtual events, I am eager to get that feeling of walking through the consumption lounge and seeing the community enjoying the event.”
Hall of Flowers first launched its B2B conference series in Santa Rosa in 2018. What attendees can expect in 2021 at the Sonoma County fairgrounds, Gonzalez says, are some engaging firsts for the conference. “Outdoor activations will be mind blowing this year,” says Gonzalez. “Not only will we have the most outdoor activations we have had, but Lincoln has been working closely with each activation to create an incredible experience.”
– Read the entire article at Forbes.
