A battle is being waged over Florida’s $1 billion cannabis market.
The Sunshine State, which legalized medical marijuana in 2014, is the third-largest cannabis market in the country by annual sales, behind only California and Colorado, which generated nearly $4 billion and $2 billion in annual sales last year, respectively. And the largest U.S. cannabis companies are duking it out and going after the market leader, Trulieve, which controls about 50% of the market.
Brady Cobb, a cannabis entrepreneur who cofounded Florida cannabis operator Bluma Wellness and sold it to Chicago-based Cresco for $213 million in April, says companies are engaged in a price war that is getting out of control.
– Read the entire article at Forbes.
