American presidents and poets have long expressed their love of beer. Abraham Lincoln said he firmly believed the people could be depended upon in any national crisis, as long as they were given “the facts and beer.” Edgar Allen Poe wrote an ode to the stuff, and Charles Bukowski called brew his “continuous lover.”
Yet more than a quarter of American beer drinkers have switched to marijuana, or would switch if it was legally accessible, a new report finds. According to the Cannabiz Consumer Group (C2G), 27% of 40,000 people surveyed last year said that cannabis already does replace beer in their lives or could if the former were legalized.
Brewers, who in 2015 sold more than $105 billion worth of beer, stand to lose from this tradeoff. Specifically, about $2 billion annually, C2G predicts, noting that wine and spirits sales will be affected as well. Ultimately, the analysts project, cannabis will cost beer 7% of its market.
– Read the entire article at Quartz.