CANNABIS CULTURE – We invite your immediate action. During my second week as Associate Editor to Cannabis Culture I was put on assignment with Senior Contributor David Malmo-Levine, running a traditional print poster campaign with an unconventional approach, to prepare the public and art patrons alike for the annual Cannabis Day exhibition at the art gallery.
The hyper-locality and guerrilla-style aesthetics of David’s trans-media marketing campaign gives me further excuse to satisfy late-night wanderlust by experimenting and exploring in new neighborhoods. Served in byte-sized portions, Malmo’s pastiche of bulletins feature handy info-graphics and “memes” which resonate with recent shifts in traditional journalism and the evolving role of the activist-reporter-artist. I was handed bundles of luscious colour copies and given liberty in content dissemination. Now I am encouraged to give you the liberty to do the same.
Beginning to assemble and edit the first of his posts, I found in one of the emails from David:
“Here are some memes I worked on today … and some from a ways back.”
Instructed to find more unconventional ways of displaying this art, I worked mostly after dark covering my tracks by only doing one block per neighbourhood. After a week, many have since been removed, even within hours. While frustrating, I can appreciate the audience interaction: I have a right to poster just as you have the right to “scrape” and even smoke weed with us this Friday in a public forum, as well borrow, download, print and poster all this beauty anywhere and everywhere you like. It’s called Freedom of Speech and it is our Sacred Right as humans. As you can see in the right photo, some locals have interacted with the art already just by adding to it. One even had written on it “Vitamin C is love,” or something to that effect. I did have to replace some that were scraped off the special pole in front of the 307 West Hastings Street Cannabis Culture Store Vapor Lounge, and Pot TV Studio. David used his special long paint brush to spread the glue way up high on that pole, so no one could take them down and they still have not.