The True Story of Colorado’s Great Marijuana Crash of 2011

Buying marijuana in Denver is a downright pleasant experience.

Customers wait in a well-appointed waiting room. There’s a variety of reading material — feel free to choose between the gardening magazine and the Cannabible on the coffee table — and plenty of information about the product.

When their names are called, they will follow an attendant through an atrium where they can buy t-shirts or smoking paraphernalia, and into a quaint shop where they can peruse the wares.

There, they will find a wide array of aromatic marijuana flowers in glass jars, pot-infused products — mints, beverages, or something to satisfy the sweet tooth — as well as pre-rolled joints and servings of cannabis concentrates.

Customers are rung up on a computerized point of sale system. They get a receipt — a receipt! — after paying for their marijuana.

They are free to walk out to their cars, drive their marijuana home, and smoke it.

It’s a remarkably clean system. It doesn’t feel like a violation of Title II of the Comprehensive Drug Abuse Prevention and Control Act of 1970, the federal law that governs controlled substances, even though it is. It’s a safe, stable, professional environment.

It’s remarkable that only two years ago, the whole system almost came crashing down during the most difficult economic event the infant cannabis industry has ever faced: The Great Marijuana Price Crash Of 2011.

How did it all come about?

– Read the entire article at Business Insider.