Findings from a national survey conducted by Abacus Data for Organigram Global Inc.
Seven years after cannabis was legalized in Canada, a new survey from Abacus Data conducted for Organigram Global reveals that cannabis has firmly taken root in Canadian society. Cannabis use is widespread across age groups, and the sector is broadly seen as a valuable contributor to the national economy. Most Canadians support the idea of modernizing regulations to help the industry grow—and critically, very few see any political downside to doing so.
At a time when economic headwinds are blowing north from Washington—driven by U.S. protectionism and a trade war sparked by the Trump administration—many Canadians appear ready to double down on homegrown economic sectors that can offer stable jobs and export potential. Legal cannabis is increasingly viewed not only as a normalized consumer product but as a sector worth investing in, supporting, and growing. The data reveals a clear political opening for federal leaders: cannabis is not a liability; it’s an opportunity.
Legal Cannabis Is a Part of Everyday Life
Cannabis use in Canada is not niche—it’s mainstream. More than one in three Canadian adults (35%) report using cannabis in the past six months, and 32% say they’ve used it in just the last two weeks. Usage is even higher among younger Canadians: half (50%) of those under 45 have used cannabis recently, and more than a third have used it in the past two weeks.
Read the full study at Abacus Data
