As cannabis cultivation permits shrink and price compression hits retailers, brands that can produce reliable flower at scale are winning. That means they need a master grower – and they’ll pay handsomely for it.
When Kevin Sparks started a new job as assistant head grower at Massachusetts-based multistate operator Insa Cannabis in 2019, he thought his key responsibilities would be plant health and advanced cultivation techniques.
He soon learned top cannabis cultivation jobs require a Swiss Army knife-like array of skills.
“One of the first things you realize is it’s not just about the plants,” he told MJBizDaily. “Managing people and keeping the operation consistent are the most important factors.”
As regulated cannabis markets mature and seasoned operators feel pressure from price compression, with sales revenue declining even as more items are rung up at retailers, jobs like Sparks’ are becoming one of the most sought-after positions in the legal industry – and the hardest to fill, industry players said.
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