The Modern Cannabis Consumer: What Marketers Should Know About the Older Demographic

The uptick in cannabis use among seniors is more than just a passing trend — it’s a shift that’s only likely to grow.

TODAY’S FASTEST-GROWING DEMOGRAPHIC of cannabis enthusiasts aren’t millennials or Gen Z — they’re senior citizens. Older Americans are embracing cannabis at a quicker pace than any other group (per recent federal survey data), driven by a mix of expanding legal markets, disillusionment with traditional medicines, a cultural shift towards plant-based wellness and the normalization of cannabis.

While aging Americans tend to be the most conservative in their voting patterns, the legalization of cannabis has become a significantly less partisan issue in recent years.

– Read the entire article at Rolling Stone.

Become an insider

Become a Cannabis Culture Insider

The best of Cannabis Culture and Pot TV delivered to your inbox.

Become a Cannabis Culture Insider

The best of Cannabis Culture and Pot TV, delivered to your inbox.