How to Pivot Your Cannabis Company When Industry Challenges Come Your Way

So, for those on the fence about diving into these hemp-infused waters, I say: put on your life vest and start swimming.

We Have Reached A Point In The Cannabis Industry Where, As Operators, We Are Not Only Competing With Each Other And The Illicit Market, But Now That The 2018 Farm Bill Has Legalized At A Federal Level “hemp-derived” Thc Products Like Delta 8, We’re Also Competing With An Unregulated Hemp Industry Producing Similar Thc Products At Lower Costs.

Unlike Regulated Cannabis, These Hemp Operators Can Create National Brands That Ship Across State Lines Are Not Subject To Strict Regulatory Oversight And Avoid The Burdensome Taxes Imposed By Irs Section 280e, All Of Which Translates Into Higher Margins. How Can A Land-locked Regulated Cannabis Operator — With Triple The Expenses, Multiple Competitors, No Access To Capital And Only A Sliver Of The Market — Possibly Compete? The Answer Is, We Can’t.

– Read the entire article at Rolling Stone.

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