Changing the Cannabis Mindset in the EU and Beyond

There is here is an opportunity for cannabis-based businesses to serve consumers — as long as we can change the cannabis mindset.

CANNABIS IS CONTINUING its global growth. Similar to the U.S., the European Union is implementing a patchwork of legalization measures, with several countries taking steps to expand the legalization of cannabis for medical and/or adult-use purposes. As CEO and Co-founder of a cannabis company in Germany, I have watched the process of legalization grow from talks to proposals. While there is opportunity for my own company, there is also room for other cannabis-based businesses to serve consumers — as long as we can change the cannabis mindset.

– Read the entire article at Rolling Stone.

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