Smaller Cannabis Retailers Try To Carve Place In Santa Fe’s Budding Cannabis Industry

Ian Aarons has long had a robust fascination with cannabis, but as the state’s long-festering push to legalize the product became a reality last year, it took his interest in a whole new direction.

It once was just a simple hobby; he would grow a few plants during college under a private medicinal grower’s license. Aarons, 26, now plans to make a living with marijuana as managing director of Endo, a full-fledged Santa Fe cannabis business he helped start with a few members of his family.

They are seeking to put the finishing touches on renovations to a two-story building near the corner of Agua Fría Street and Siler Road in which they plan to grow and sell cannabis products. They are among a new crop of entrepreneurs trying to gain a toehold in a fledgling industry where the challenges are many and more experienced operators know the terrain.

– Read the entire article at Santa Fe New Mexican.

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