CANNABIS CULTURE – Willie Nelson and family are thrilled to host this year’s Luck Festival once again, being held on March 17, 2022, on Nelson’s 1000-acre ranch in Spicewood, TX, following a 2-year hiatus.
“I think after two years of COVID, people are really excited to be gathering again,” said Andrew Davison of Long Play, an integrated vertical cannabis company,in a recent interview with Cannabis Culture.
“Two years ago, an entire industry went quiet,” continued Davison. “We lost the music in our lives.”
The return of the Luck Festival, however, signals the return to a dynamic life of music, socializing, and relaxing.
The Luck Reunion will feature incredible artists, a multitude of vendors that support the Nelsons’ broader mission and values, and Nelson’s own line of cannabis and hemp products known as Willie’s Reserve and Willie’s Remedy.
Attendees can look forward to a variety of performances including Charley Crockett, Japanese Breakfast, and of course, Willie Nelson himself.
In addition, with Nelson’s 89th birthday on April 29, 2022, timing with the release of his new album A Beautiful Time, ticketholders can look forward to a private preview of his newest tunes.
“One of the things that’s really cool about Luckis that (Nelson) features all of these young musicians who come in and get to play, added Davison. “They not only play, but they also play together, so it is very collaborative.”
With South by Southwest(SXSW) already bringing a lot of amazing talent to the area, “it is a great time to be able to showcase that talent, and who better to do that than Willie Nelson?”
Photo credit Texas Monthly
Nearly 4000 people are expected to arrive at the sold-out event. “The fact that it sells out and is a limited event really just speaks to the impact Nelson has had on Austin, the music scene, and cannabis.”
The connection of music with cannabis is timeless, and as Davison points out, “Our message and our focus right now is all about gathering after COVID and creating that safe space where music and cannabis can come together.”
“When (Long Play) first started to get involved in this project, we did an extensive research study. We found that for the majority of people, 80-90%, had their first experience with cannabis through music somehow. There is a strong association in history of music and cannabis, and that’s what our company is all about.” stated Davison. “Driving into that music and cannabis connection, helping express that, because that is a place where people have always felt safe.”
The festival will be featuring not only Willie’s Reserve, but Long Play will also be bringing forward Willie’s Remedy, an exclusive hemp line of products, including patented CBD-infused coffees and teas.
“There are a lot of consumers who are very cannabis friendly, but (THC) is just not their thing,” explained Davison. “CBD and other things they are open to, and they really groove on that and want to participate, be part of this scene, but they don’t necessarily want to smoke a joint.”
“Willie’s Remedy is so accessible to consumers.”
Photo credit Texas Monthly
“It allows them to participate in cannabis without having to worry about getting high, knowing that they have the trust of not only Willie Nelson, but a company that understands cannabis.”
“To be able to provide a way to open up the market to others so that we can get rid of the stigma and educate people, that is what we are all about, and Remedy is a great way to do that.”
Commenting on the profound impact that the Nelsons have had on the world of music and cannabis, Davison concluded that the most important thing is Nelson’sability give people options, and how he and his family continue to be an incredible force behind pro-cannabis activism and its ties to music.
“That fusion of cannabis and music, and that impact that (Nelson and his wife) have had over the last 50-60+ years, is a great legacy for the industry.”
Tickets are currently sold out for this year’s event, but waitlist positions are still being accepted.
