At first glance, MassRoots is just like any other technology company in America. The Denver-based social platform for marijuana enthusiasts boasts an open-concept, loft-style office filled with 33 talented programmers, developers, and sales staff.
But beneath the surface there’s something unique about working at a pot startup, and it has little to do with the fact that employees are often permitted to consume the substance on the job.
America’s pot entrepreneurs are defining the working culture of the newly budding industry, a culture that exists in the nexus of social mission, financial opportunity, and typical startup life.
– Read the entire article at Fast Company.