Bob Marley-Branded Pot Is Here, but Would He Be Fuming?

On the cover of 1973's Catch a Fire album, there's a photo of Bob Marley that's become an icon for the transcendent powers of smoking marijuana. The reggae master squints into the camera, a joint the size of a stovepipe sagging from his lips. Marley was the world's most famous proponent of smoking the sacred Rastafarian herb, so it was probably just a matter of time before his family placed his name on a brand of cannabis products.

The brand, called Marley Natural, will reportedly be available late next year and consist of cannabis-infused lotions, creams, accessories and—perhaps most appropriately—"fine cannabis," or what the website terms "some of Bob's Jamaican favorites."

Not surprisingly, the announcement of the brand’s debut has caused a stir both in and outside the partaking community. (“Excited about this brand and products,” tweeted Successful Stoners.)

Less certain is what Marley—who died in 1981, well before the cash-soaked age of celebrity branding and increasingly legal pot—would have thought of this latest venture. Marley’s daughter Cedella told the BBC her father would have loved it. “My dad would be so happy to see people understanding the healing power of the herb,” she said.

Well, maybe. Marley Natural is being funded by Privateer Holdings, a Seattle-based venture firm whose executives hail from sleek corporate megaliths such as Silicon Valley Bank, Cisco Systems and Wells Fargo. By most accounts, Marley himself was far closer to revolutionary socialism than venture capitalism.

– Read the entire article at Adweek.