“Who will be their guinea pigs?”
That’s the question a new ad campaign aimed at discouraging teen marijuana use is asking.
Created by the state of Colorado and the city of Denver, the anti-pot campaign unveiled several nine-foot-tall human-sized rat cages on Monday that bear a simple message: Because so much is still unknown about pot’s effects on kids’ brains, teens who do smoke it become unwitting research subjects.
The $2 million “Don’t Be a Lab Rat” campaign was funded by legal settlements with pharmaceutical companies. It will also feature TV commercials starting Monday that suggest marijuana impairs mental function in teens’ still-developing brains and could cause long-term mental problems.
– Read the entire article at CBS News.