On Marijuana, Justin Trudeau’s Liberals Fight Back

Remember those Conservative radio ads targeting Justin Trudeau and the Liberals on marijuana legalization? No? Not surprising: They haven’t received much coverage except for this piece I wrote a month ago. The Conservative ads ran for weeks on end, although they seem (I say tentatively) to have stopped. It was an aggressive buy, it ran in Punjabi and probably in Mandarin and Cantonese, and it sought to make parents worry that Liberal drug policy would harm children.

Now the Liberals are running ads of their own on the same issue. Here’s the script for the ads in English:

In the past seven years of Stephen Harper and his Conservative government, our community has been flooded with marijuana. Justin Trudeau wants to tightly regulate marijuana, to keep it out of the hands of our kids and striking back at the criminals and gangs who distribute it. Stephen Harper’s approach has failed. We need a leader who is willing to tackle problems with solutions that actually work. Stephen Harper and the Conservatives are looking out for themselves. Justin Trudeau is looking out for us. He’ll be a Prime Minister with real priorities. Authorized by the Liberal Party of Canada.

– Read the entire article at Maclean’s.