US Marijuana Legalization Campaigns Blitz Airwaves With New TV Ads

CANNABIS CULTURE – It’s coming down to the wire; November 6 is fast approaching and the campaigns to legalize marijuana in three US states are spending stacks of cash and breaking out the big-name guns in new TV advertisements.

Marijuana legalization initiatives will be on the ballot in Washington, Colorado, and Oregon when voters go to the polls next month during the 2012 US presidential elections. Only a few weeks and a few thousand YES votes stand between America and some form of recreational cannabis legalization, at least at the state level.

New TV ads aimed at ‘undecided’ and ‘no’ voters are hitting the airwaves, with the help of some well-known celebrities and former law enforcement professionals.

Washington State

New Approach Washington‘s Initiative 502 campaign has put together two polished new ads featuring Former FBI Special Agent Charlie Mandigo, Former US Attorney Kate Pflaumer, and Former US Attorney John McKay.

Watch the ad on YouTube.

“As the former chief federal prosecutor, I enforced our marijuana laws,” McKay says in one of the ads. “I’ve come to believe they don’t work. Filling our courts and jails has failed to reduce marijuana use, and drug cartels are pocketing all the profits. It’s time for a new approach.”

Watch the ad on YouTube.


The Campaign to Regulate Marijuana like Alcohol in Colorado published two of their own new ads this week for Amendment 64, one featuring an endorsement from singer Melissa Etheridge.

Watch the ad on YouTube.

“I’m encouraging you to vote yes on Amendment 64,” Etheridge says in the ad, “because a few years ago I was going through cancer chemotherapy and I was suffering. The nausea, the pain, it was terrible. Prescription drugs were not helping. The only thing that allowed me to regain my function and strength was marijuana. I’m grateful for the relief it provided.

“You know, before I needed to use marijuana I just accepted the laws that treat marijuana users as criminals. But it’s funny how a serious illness can give you a new outlook on life. I now see that it’s wrong to arrest adults for using marijuana and it’s even more wrong to allow gangs and cartels to profit from selling marijuana. Instead, we should allow adults to possess limited amounts of marijuana and we should regulate marijuana sales in order to generate tax revenues for public school construction and other community needs. To me, regulating marijuana is simply the right thing to do.”

Watch the ad on YouTube.


Though organizers of the Oregon Cannabis Tax Act don’t have anywhere near the same level of funding as their counterparts in Washington and Colorado and have not officially released any TV ads, activists at Oregonians for Law Reform have released their own videos in support of Measure 80.

“I’m just one of over half a million Oregon adults who use marijuana annually and I’m asking you to vote Yes on Measure 80,” activist and radio host ‘Radical’ Russ Belville says in an ad. “Measure 80 would finally end the futile prohibition of marijuana and institue regulations that treat marijuana like alcohol. … Marijuana smokers are your family, your coworkers, and your friends, and we are one out of every seven Oregon adults who deserve the same respect as our friends who enjoy fine oregon wines and craft beers.”

Watch the ad on YouTube.

Watch Pot TV for coverage of the November 6 election and legalization votes – LIVE from I-502 election night headquarters in Washington State!

Jeremiah Vandermeer is editor of Cannabis Culture. Follow him on Facebook and Twitter.