The Startup Catering to Women’s Curiosity About Cannabis

Talk isn’t cheap for the founders of Ellementa. It’s the foundation of their business, a new digital platform and community that highlights how cannabis can be used to improve wellness for women. Partners Aliza Sherman, Melissa Pierce and Ashley Kingsley are building their audience one city at a time by hosting candid, in-person conversations about a topic that has long been taboo in the U.S.

‘There is a great deal of curiosity but…then that fear hits them [attendees]like, ‘What if somebody I know knew I was here?” explains Sherman, a tech pioneer and author, of the fears expressed by women who grew up in the “Just Say No” era.

But rather than talking about getting high, the events focus soberly on the problems many women know well: chronic pain, anxiety, depression and insomnia. The launch of the New York City chapter in October at a hip downtown herbalist shop featured a discussion about cannabis and pain, including the differences between THC, the psychoactive component of marijuana and CBD, the part of the cannabis plant that offers analgesic, anti-inflammatory and anti-anxiety remedies.

– Read the entire article at Forbes.