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The idea came to the two friends because “we are fashionable women of means” who cared that all the stuff in their lives — the shoes, handbags, clothes, sunglasses — properly reflected who they are.

Supplying marijuana for medicinal use is already a well-established industry in Canada. Now, as recreational use of marijuana becomes legal in more U.S. jurisdictions, major money and marketers are getting behind some of the emerging marijuana brands.