When CAP Beauty launched a new dietary supplement in August, the retailer didn’t send beauty magazine editors any promotional cupcakes or cookies. Instead, they sent pot brownies.
The desserts—non-psychoactive, they didn’t get anyone high—were made with CAP’s The Daily Hit, an oil-based supplement made with the cannabinoid cannabidiol (CBD). CBD has been shown in pre-clinical studies to have antioxidant and anti-inflammatory benefits and, unlike other popular cannabinoids (like tetrahydrocannabinol, which is psychoactive), it’s legal in all 50 US states.
As medical and recreational pot use becomes increasingly legalized in the United States, companies are beginning to experiment with the marijuana plant in the same way they would with other botanicals. Among beauty brands, CBD is becoming the next “it” ingredient incorporated into buzzy new products that hydrate skin, relieve swollen spots, and reduce under-eye bags.
– Read the entire article at Quartzy.