What do you do when the advertising world shuts you out? You slip through the backdoor.
That’s what marijuana companies are doing to circumvent strict pot-ad bans by companies such as Google and Facebook. Ad exchanges, marketplaces where digital ad space is traded in bulk, also tend to steer clear from anything cannabis-related.
Earlier this week, a company named Bang Holdings launched a service that will use social media personalities to market weed-related products. Mantis, another company specializing in pot advertising, places online marijuana ads through its own network of cannabis-friendly publications and other tech tools.
– Read the entire article at Quartz News.