With marijuana now legal in four states and the nation’s capital; low-THC, high-CBD cannabis oils for medicinal use legal in 15 states; and medical marijuana now legal in 23 states, pot is well on the way to acceptance and medical marijuana has gone mainstream. Now, the increasingly lucrative and competitive cannabis industry has a new target market: pets.
Reefer for Rover it’s not, but a number of cannabis companies are already making low-THC, high-CBD products aimed at ailing animal companions, and with eyes on the $15 billion-a-year pet supplies and supplements market, more are on the way. The products are being marketed to owners of elderly or unwell pets as anti-inflammatory compounds, natural pain relievers and mood enhancers.
San Francisco edible’s manufacturer Auntie Dolores is one of the pioneers, with a line of dog biscuits called Treatibles, which cost $22 for a bag of 40. Each treat contains one milligram of CBD—the company’s recommended dose for a 20-pound animal.
“The cannabis plant has many compounds in it,” said Matthew J. Cote, brand manager for Auntie Dolores. “Most people breed cannabis for the euphoric experience of THC. But they’ve been overlooking cannabidiol— commonly known as CBD — which is non-psychoactive.”
– Read the entire article at AlterNet.