In 2008, Hershey's experienced unprecedented financial losses, closed several factories, fired the entire Board of Directors, and ultimately dropped the $50,000 trademark lawsuit.
Boycott Not effective????? Au contraire, we achieved every result we set out to accomplish. Scott Reese of Reese's Peanut butter Cups, a principal shareholder in Hershey's, went to bat for us at Hershey Corp, and although was unsuccessful in the short term, the financial calamity Hershey experienced well before the recession was enough to cut costs, including lawsuits, by Hersheys.
Submitted by Jodie Emery on Sat, 02/07/2009 - 14:44.
Hersheys lost millions of dollars on that boycott
In 2008, Hershey's experienced unprecedented financial losses, closed several factories, fired the entire Board of Directors, and ultimately dropped the $50,000 trademark lawsuit.
Boycott Not effective????? Au contraire, we achieved every result we set out to accomplish. Scott Reese of Reese's Peanut butter Cups, a principal shareholder in Hershey's, went to bat for us at Hershey Corp, and although was unsuccessful in the short term, the financial calamity Hershey experienced well before the recession was enough to cut costs, including lawsuits, by Hersheys.