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In a 21st-century analogue to the early 20th century practice of movie studios buying up movie theaters so they could profit from every facet of the moviegoing experience, Netflix is developing strains of cannabis (that’s legal weed for “weed”) named after some of its most popular shows.

As Cannabis-legal cities across the country prepare for increasingly populous and accepted 4-20 celebrations, there’s a major shift taking place among users of legal Cannabis.
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