Tragically Hip Strikes Partnership with Medical Marijuana Company

A soon-to-be publicly traded medicinal marijuana producer has partnered with the Tragically Hip in anticipation of the drug’s legalization and a burgeoning recreational market.

Newstrike, which will begin trading on the TSX Venture Exchange on Thursday under the symbol HIP, said Tuesday that it “believes we are developing the brand that adult consumers who choose to use cannabis will turn to.”

While fans were quick to dream up names for possible Hip-related marijuana products — some social media users suggested “Tragically Hemp” or “Chronically Hip,” or plays on song titles like “Budcaygeon” or “Weed Kings” — company CEO Jay Wilgar said that’s not the plan right now.

– Read the entire article at The Globe and Mail.