Philip Wolf was sipping wine at a vineyard in Barcelona when the idea struck him: If people can drink and eat in good company, why can’t they get high?
In February 2014, one month after Colorado fully legalized marijuana, Wolf launched his company Cultivating Spirits, which hosts marijuana pairing dinners across the state. Like a wine tasting, the events mix gourmet foods and ganja, and cater to a sophisticated audience.
“I knew that cannabis, from a connoisseur’s standpoint, had the same qualities as wine,” Wolf tells Business Insider. Plus, he says, “you can treat cannabis just like wine. Some people are going to buy boxed wine. But other people like the education and experience behind it.”
– Read the entire article at Business Insider.