Marijuana Entrepreneur: When a Market Doesn’t Exist, Create Your Own

It’s not easy doing business when you’re in the marijuana industry.

For an entrepreneur aggressively growing a business, much of the time is spent raising equity, taking on debt, creating infrastructure, working with shareholders, and forging new partnerships. There is always the quest to do deals at market. Believe me, I understand that if I were in a business that manufactured electronics, sold cars, or leased construction equipment, there would be a clearly established market norm for just about everything, including cost of capital, terms for partnerships, and expectations from clients would all generally be taken care of by looking at the marketplace.

But for me, there is no norm. Why? Because there is no truly established market for the marijuana industry yet.

– Read the entire article at Fortune News.