Traditionally, people who use marijuana have had no idea where their buds come from. You visited your guy, or maybe he came to you, and you took whatever he had. And despite the increasing professionalization of some black-market delivery services, it’s still hard to know how the plants were grown or what pesticides were used.
But as legalization spreads through more and more states, it’s obviously changing the game. Out in the open, businesses and consumers are getting savvier and more demanding. Cannabis companies are investing in branding, and more customers are willing to pay top dollar for artisanal bud with specific characteristics of taste, potency or sustainability.
– Read the entire article at Alternet.