Tweed will get exclusive rights to rapper’s brands.
An eastern Ontario marijuana producer is pairing up with weed-smoking, gin-and-juice sipping Snoop Dogg in a deal that will grant the company exclusive rights to use certain content and brands owned by the rapper’s company, LBC Holdings.
In exchange for the rights, Tweed Inc., based out of Smiths Falls, Ont., will pay Snoop Dogg an undisclosed amount in cash and stock.
The partnership is the rapper’s first foray into the Canadian cannabis industry.
– Read the entire article at CBC News.