Marijuana conferences have exploded from 1 in 2013 to over 30 planned in 2016 saturating this emerging industry with too many events. While some conferences are worth attending, others feel poorly arranged and only organized to enrich the organizers.
“You can literally attend, speak or exhibit at an event every weekend,” said Chris Drissen, Chief Business Development Officer at O.penVAPE. “It has really had a negative impact on the attendance and viability of the few shows that are worth going to.” Drissen said that an event in the U.S. can cost his company between $20,000-$40,000 depending on the size of the exhibit booth and between $30,000-$50,000 internationally. With the company exhibiting at approximately 6 shows a year, 3 domestic and 3 international; conferences become very expensive.
“The frustration for a business is figuring out which ones will make the most impact,” said Kyle Sherman, CEO of Flowhub. He pointed out that many conferences can be full of prototype companies with only “ideas” looking for capital and with no real product in place. Sherman said, “This has created a lot of noise and chaos in the space.” Since the industry is so new and so many people want to get in on the “green rush,” there is a flood of conferences and companies wanting to capitalize on the influx.
– Read the entire article at CBC News.