Cannabis Ads Have Marketers Seeing Green

Supplying marijuana for medicinal use is already a well-established industry in Canada. Now, as recreational use of marijuana becomes legal in more U.S. jurisdictions, major money and marketers are getting behind some of the emerging marijuana brands.

The first thing you need to know when marketing marijuana to mainstream consumers is not to call it marijuana. Corporate brand managers prefer the term cannabis, which sounds more scientific and doesn’t carry as much hippie-counterculture baggage. Even worse, of course, are terms like weed and pot.

Supplying marijuana for medicinal use is already a well-established industry in Canada. Now, as recreational use of marijuana becomes legal in more U.S. jurisdictions, major money and marketers are getting behind some of the emerging marijuana brands.

The first thing you need to know when marketing marijuana to mainstream consumers is not to call it marijuana. Corporate brand managers prefer the term cannabis, which sounds more scientific and doesn’t carry as much hippie-counterculture baggage. Even worse, of course, are terms like weed and pot.

– Read the entire article at CBC News.

Comments