Newly released figures show the Conservative government spent more than $7 million on a 10-week, anti-drug advertising campaign that wrapped up at the end of last month.
That’s more money than Health Canada spent advertising all its programs and services combined in the previous 2013-14 fiscal year.
A government response to a House of Commons order paper question by Liberal MP Scott Simms said the ad campaign to raise awareness of the harms of marijuana and prescription drug abuse among youth cost $7,026,822.
The campaign’s target audience was parents, the government response said.
The taxpayer-funded TV and Internet ads by Health Canada ran parallel to a partisan radio ad campaign, paid for by the Conservative party, that attacked Liberal Leader Justin Trudeau over his promise to legalize, regulate and tax marijuana.
“Governments have been communicating the dangers of drugs for decades and will continue to support parents with the tools they need to ensure children live drug-free lives,” Michael Bolkenius, a spokesman for Health Minister Rona Ambrose, said in an email Tuesday.
“By contrast, Justin Trudeau’s Liberal plan to legalize marijuana will make smoking marijuana a normal, everyday activity for Canadians. We do not support making access to illegal drugs easier. Legalizing marijuana would make it easier for kids to buy and smoke.”
– Read the entire article at The Huffington Post.