Marijuana Shops Seek Holiday Surge With ‘Green Friday’

Pot sellers are gearing up for their first holiday season since recreational marijuana was legalized in Colorado.

At Grass Station, a shop in Denver that sells $7 joints, $21 chocolate bars and even an $11 lip balm, the goal is to get the same kind of post-Thanksgiving sales bump as department stores or clothing chains. Some pot sellers have even renamed the traditional Black Friday shopping day “Green Friday.”

“We have really high expectations,” said Grass Station owner Ryan Fox. “Now we’ve got the legal means for people to give marijuana as a gift, and that’s never really been something that was feasible in the past.”

The shop expects a line at the door at 8 a.m. on Nov. 28, the day after Thanksgiving, as tokers try to get their fingers on rationed specials. Sixteen customers will get an ounce of weed for $50 that generally sells for five times that amount. Sixty joints will go for $1 each. The price for a $30 vape-pen cartridge will be cut in half.

Colorado’s almost 300 legal marijuana sellers have more to worry about than just enticing customers with discounts. The industry is grappling with 500 pages of regulation and myriad marketing restrictions. There’s also concern that the federal government still sees the trade as illegal, even if officials are looking the other way for now.

– Read the entire article at Bloomberg.

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