Sign of the Times? Pattison Change of Heart Over Marijuana Billboards

CANNABIS CULTURE – Pattison Outdoor, Canada’s largest outdoor sign company, has apparently had a change of heart and will now allow billboards advertising Sensible BC’s marijuana decriminalization campaign.

Sensible BC Director Dana Larsen told Cannabis Culture on June 18 that the company refused to sell his group billboard space after briefly negotiating and rejecting the wording of potential advertising.

The denial caused a wave of media attention scrutinizing the company’s decision.

Larsen told CC yesterday that the ad firm has since contacted him and agreed to run the Sensible BC billboards.

“I had a pleasant conversation with the president of Pattison Outdoor,” Larsen told CC. “He apologized for the ‘communications breakdown’ and said that upon review, they would be happy to run our ads.”

No one is sure exactly what caused the advertiser to change its position, and calls to Pattison from Cannabis Culture were not returned, but it’s possible the company was attempting to avoid a bigger backlash from the public in British Columbia, who consistently show high polling numbers in favor of marijuana legalization.

Pattison Outdoor faced a considerable negative reaction last June when it refused to publish a Greenpeace ad for solar power.

“I guess they got a bunch of media calls and changed their mind,” Larsen told the Richmond News.

Larsen said he was unsure, however, if he would be taking them up on the offer.

“We’re not sure we want to spend our money with Pattison at this point,” he told CC. “We’ll be reviewing our advertising plans over the coming weeks.”

Sensible BC is a ballot initiative campaign that would effectively decriminalize the possession of up to an ounce of marijuana in British Columbia by defunding police enforcement budgets for cannabis offences.

The group is currently collecting contact information from potential supporters and will soon enter the signature-collection period, where it will have 90 days to convince 10% of registered voters in each electoral district in the province to sign a petition supporting the initiative.

Find out more about the initiative at SensibleBC.ca.

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  1. Pingback: Billboard in Ottawa Calls on Trudeau To Stop Marijuana Arrests - 710.Press

  2. RonM on

    To all who favor freedom,

    Our nation watches and the resolve builds to end Marijuana Prohibition in the United States of America.

    We have to keep the pressure on our government to decriminalize marijuana.

    Please sign the new whitehouse petition,

    http://wh.gov/lOmFK

    Decriminalize marijuana, and pardon all marijuana convictions. Over 100,000,000 U.S. Citizens have used marijuana.

    With over 500,000 marijuana arrests costing over $13 billion annually, and with more than half of U.S. Citizens favoring legalization the time is here to end marijuana prohibition.

    Marijuana prohibition is very costly to society, wasting billions of dollars and billions of hours in law enforcement, justice system and penal system time, it also destroys families and personal lives and futures.

    The effects of marijuana both physically and socially are less harmful than alcohol or tobacco, and adults should be entitled to make the decision whether or not to consume marijuana.

    It’s time to finally put an end to the criminalization of marijuana, This would not only allow our government to save billions of dollars, but could be a source of income and bring in billions of dollars in revenue.

    Please help to spread the word on any social media you can, we need this petition to go VIRAL!

    Thank you,

    RonM