Ross Rebagliati, the Olympic gold medallist and bad boy of snowboarding, plans to open up a franchise of medical marijuana shops that trades on his fame.
Cheekily called Ross’s Gold, the company expects to set up a flagship store in Whistler this spring once the federal government privatizes the medical marijuana production industry.
And Rebagliati projects his business will be doing more than $50 million a year after the third year, once it opens satellite stores in Vancouver and Toronto.
On Tuesday Rebagliati began advertising his plans through Facebook, quickly attracting a cadre of followers. But his plans have been in the works for some time and are being coordinated through a Vancouver company based at Canada Place.
Rebagliati hasn’t responded to email requests for interviews, but he laid out the plans for Ross’s Gold in a report published on a website.
In it Rebagliati said the federal government’s decision to get out of the medical marijuana business is opening a tremendous business opportunity for Ross’s Gold, which also goes under the company name Rebagliati Gold Ltd.
“As the federal government gets out of the medical marijuana business, taxpayers will no longer be subsidizing its sale. Under the current program, the marijuana costs about $5 per gram. Under the proposed changes, that price will rise to about $8.80 a gram,” the company said in its statement.
– Read the entire article at the Vancouver Sun.