The Discovery Channel announced today that it will produce a reality series about Oakland’s Harborside Health Center, the nation’s largest medical cannabis dispensary.
“Weed Wars,” scheduled to premiere this fall, “fearlessly pulls back the curtain on a once illegal and still controversial world,” according to a press release issued by Discovery.
In 2004, Oakland became the first city to license medical cannabis outlets. Harborside, founded by Steve DeAngelo, serves over 80,000 patients. It recently extended its reach with a second location in San Jose.
In addition to DeAngelo and his staff, “Weed Wars” will follow the journey of the plant itself — from seed germination to harvesting, profiling growers and farmers along the way.
Nancy Daniels, executive vice president of production and development for Discovery Channel, said her network was interested in doing the series because “this is a business that is at the forefront of a movement and an industry that is coming out of the shadows.
“It’s fascinating to get a glimpse into this once-illegal world,” she said in an e-mail interview. “And we’ve also found in Harborside some great real-life characters who are building their family business. It’s got drama, stakes, compelling characters and an unexplored world.”
Production crews have been shooting in the Bay Area for six months, a Discovery spokesperson said. A premiere date for the series has yet to be announced.
– Article from MercuryNews.com.
Discovery Press Release: SEEDING A BUSINESS
Groundbreaking Television Series WEED WARS Premieres This Fall on Discovery Channel
(Silver Spring, MD.) – See the now legal business of the country’s leading medicinal cannabis dispensary from the inside as WEED WARS premieres this fall on Discovery Channel.
It is a familiar story: a start-up business, demanding clients and the ever-looming possibility that it could all go belly up…But this is not exactly a typical business. When California voters passed the Compassionate Use Act in 1996, medicinal cannabis was legalized igniting a firestorm of controversy and providing an opening to a whole new kind of entrepreneur.
WEED WARS follows Oakland’s Harborside Health Center, the nation’s largest medicinal cannabis dispensary serving over 80,000 patients. The man behind Harborside is founder and executive director Steve DeAngelo whose mission is to provide the best possible product to his diverse client base of patients while using his business as a megaphone to the rest of the country about the full regulation and taxation of medicinal cannabis.
WEED WARS fearlessly pulls back the curtain on a once illegal and still controversial world. From the inner workings of the business to Steve’s distinctive leadership style, WEED WARS is a fascinating glimpse into this highly unique setting,” said Nancy Daniels, executive vice president of production and development for Discovery Channel.
In addition to DeAngelo and his staff, WEED WARS follows the journey of the plant itself from seed germination to harvesting. Meet the growers and “patient farmers” whose job it is to provide the “medicine” – the buds – that will eventually be purchased and used by thousands of clients, many of whom feel their lives have been forever changed by the plant. Due to high demand and reputable quality control, Harborside’s reach has now extended to a second location in San Jose.
From the earnest and knowledgeable front counter staff to the rigorous lab testing of the cannabis to City Hall protests and to the constant police monitoring and security sweeps, WEED WARS offers a look at a world unlike any other.
WEED WARS is produced for Discovery Channel by Braverman Productions. Chuck Braverman is executive producer. For Discovery Channel, Cameo Wallace is executive producer.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.4 million U.S. homes, can be seen in 210 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery is dedicated to satisfying curiosity through 130-plus worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.
– Press Release from Discovery (via TV by the Numbers).