DENVER – On Tuesday, October 24, at 11 a.m., the Amendment 44 campaign will unveil its latest billboard in support of its initiative to make the possession of up to one ounce of marijuana legal for adults under Colorado state law. This billboard, which will appear at two locations in Denver, features a bikini-clad woman and touts the relative benefits of marijuana over alcohol. The text of the billboard – an image of which is attached to this release – reads, “MARIJUANA: No Hangovers, No Violence, No Carbs!”
The press conference will be held beneath one of the billboards, which is located at 1381 W. Alameda Ave. in Denver, just a few doors down from the Great American Beer Store . The large sign for the store and the billboard will appear adjacent to each other to motorists, creating a stark and appropriate contrast.
The billboard is consistent with the primary message of the campaign, which is that marijuana is a safer alternative to alcohol and, therefore, it makes no sense to punish adults for making the rational choice to use marijuana instead of alcohol.
“We will continue to do everything in our power to make people think about the fact that our laws irrationally drive people to drink and prohibit the use of marijuana,” said SAFER Campaign Director Mason Tvert. “Many members of the public seem willing to accept the fact that laws pushing people toward alcohol increase the likelihood of family and community violence and even death. Maybe the fact that Americans are being driven to higher carbohydrate intake will finally cause people to reconsider the value of our current laws.”
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Press conference details
What: Press conference to unveil and discuss newest Amendment 44 billboard
Where: 1381 W. Alameda Ave. (100 feet east of Pecos on the north side of Alameda)
When: Tuesday, October 24, 2006 at 11:00 a.m.
Who: Mason Tvert, lead proponent of Amendment 44 and SAFER campaign director (303) 861-0033